Branding Brief – GaryMac

Name *

First

Last

Your telephone no. *

Email *

Email

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Company name *

company / organisation / product / service name or do you require branding naming?

Your company website or purchased domain

Tell us about your project or brand story?

Can you tell us about your business: how long have you been in business? What do you sell/offer? Brand stories are an important element of branding - is there a unique story or ethos behind your business, name, or logo?

What is your vision for your (new) brand?

This may include a mission statement or a manifesto.

What are the are the brand values?

Key purpose or strong ethos.

Why was your company started in the first place and what was the motivation?

Who are your main competition? What differentiates your business and service from theirs? Can you communicate this in your brand identity?

List at least 5 examples and websites

Who is your target audience? Describe as accurate picture of your target audience persona.

What do they do for a living? What age group and gender do they belong to? What are their values, attitudes, interests? What do they like/dislike?

How do most of your customers find out about your company?

Digital Media, Word of mouth, marketing channels etc.

What do you want to communicate to them?

What three words or phrases would you use to best describe what your business delivers. Brand promise to customers.

What do you want your customers to think of you? Why do your clients trust you?

Explain if it is an experience. Is it a product-based or service-based brand.

Where does your product or service fit in a scale to 1-10 ? (1 Budget - 10 premium)

Selected Value: 0

Please select which fits your business?

Service
Product
B2B (Business to Business) Trade
B2C (Business to Consumer)

Where does your target audience live?

In order of importance, list 6 or more words that describe your brand personality. (copy)

For example: Soufflé - cookware brand is attractive, sustainable, handcrafted. Nike - Groundbreaking, Innovation, Sustainability, Social Impact, Diversity

What is the brand unique selling point?

When you think about your brand - what colours come to mind?

Colour can help describe an emotional connection or make a statement. Common list: -BLUE: Integrity, Trust, Tranquility, Loyalty, Intelligence -GREEN: Money, Growth, Freshness, Environmental, Friendliness -YELLOW: Happiness, Originality, Energy -PURPLE: Royalty, Spirituality, Luxury -PINK: Femininity, Compassion, Playfulness -RED: Power, Strength, Passion -ORANGE: Courage, Originality, Success -WHITE: Cleanliness, Purity, Freshness -BLACK: Elegance, Drama, Strength

What are the deliverables for your brand identity?

Please outline key media output. This can include stationery, website, product packaging, marketing collateral, and brand guidelines others. Key applications that may dictate a shape for the logo? For example, embroidered, social media exposure.

Who are the key stakeholders?

Who are the decision-makers on this project? What is the turnaround time for making a decision?

What is your timeframe for this project? *

Do you need?

What is the budget for this project? *

A general guide will help devise the many steps within branding. For example; logo identity only. Price structure dictates future planning -this can be other costs such as print, installation, vehicle graphics, etc. After all, brands may need to adapt to the ever-changing technologies.

What areas of your business do you want to focus on?

Maybe, you have a brand in place but wish to create a campaign or develop a new department.

Will you be providing content? e.g. images, text information, colours etc.

Many thanks for taking the time to fill out your brief.

9 Design

12 Packaging

8 Branding