Typography experiment. with a little sarcasm. The idea comes from people doing extra work and not getting paid from their employer or a contracted job or a simple pitch to get work.
Design studios pitch on daily basis to get work, so a fee should be included. Sometimes, employees arrive to work early for the love the job others it’s a demand. Some employers reward their employees with time owned or other benefits. WWFFIYPU project highlights this issue in an arrogant way but using a creative process to be playful.